Our Why...

Not Bad Clothing values whānau and friends as is run by two brothers and their boss lady partners. Inspired by hustle culture with a goal to inspire and empower people that you can dream bigger and do better. We understand what it can be like sometimes with the ideas and beliefs society has, the criticism that comes with success. We aspire to motivate and support where we can for our small community and wider.

Located in the deep south, the Not Bad Clothing team shares a passion for hoodies and a strong connection to their hometown of Winton. With backgrounds in the shearing industry, dairy farming, and early childhood education, they all embrace the same values and love a good challenge. Despite the demands of their busy lives, including raising young children, they persevere, coming together to bring their clothing line to life, demonstrating that with unwavering belief and determination, anything is possible.